MCLAREN - StoryStream

E-commerce

Automotive

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E-commerce

Automotive

Case studies

About

Mar 30, 2020

How McLaren F1 Launched the MCL34 to Media and Racing Partners Through StoryStream

Reading time: 6 minutes

In the build up to the 2019 F1 season, McLaren F1 managed the launch of its new MCL34 racing car using StoryStream’s leading asset management solution.

As the public unveiling approached, the McLaren marketing team centred their content strategy around StoryStream by prepping and storing all assets needed to power the global launch among media and racing partners – including image, video and press release content.

Leveraging StoryStream’s innovative BrandBoard solution, the McLaren team securely stored all assets behind password protection on the day of the launch before distributing them the moment the car was revealed.

To amplify the excitement of the moment as effectively as possible, different variations of approved content were shared with internal and external stakeholders from just one location at the click of a button, enabling real time media communication at scale.

Additional assets were then instantly circulated throughout the day as supporting imagery and information was released to feed the growing excitement among fans on social media, news outlets and editorial channels.

To find out more about our work with McLaren F1 or our leading Smart DAM solution, contact us today.

Solutions used:

– StoryStream Smart DAM asset management
– StoryStream automated content management
– StoryStream BrandBoards

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JAGUAR LAND ROVER

Already having a passion for celebrating positive customer stories, Volvo Cars BeLux was looking for new ways to build closer relationships with their customers while reaching and engaging more potential buyers with Volvo content on social media. The goal was to find a way to do so within a repeatable and scalable structure. Using StoryStream Social Repost, Volvo Cars is now using process automation to source inspirational customer-created content and share those assets back across social media. After encouraging customers to share their best experiences under the #VolvoMoment campaign, the brand’s first StoryStream Workflow is used to centralise those items within the platform. A second platform Workflow then enables the marketing team to select suitable content items and trigger a custom outreach message to the creator to secure legal usage rights to the asset for Volvo Car. In Volvo Cars Belgium and Luxembourg markets, the team has been reposting and showcasing the greatest content collected while taking the opportunity to encourage customers to share their best summer experiences with Volvo at heart. In response, engaged brand advocates have shared incredible imagery of their own models and adventures directly within the comments section of the reposted content, further feeding positive social engagement and campaign momentum. As well as offering Volvo Car a steady influx of on-brand advocacy content to post, the impact this new form of content is having on social engagement has been significant. Comparing a user-generated content post on Facebook to a similar brand item, the performance improvements include, 120% increase in people reached 470% increase in post clicks 264% increase in reaction, comments, and shares With Social Repost, brands also have the option of connecting StoryStream directly to their social media management tool, further automating work by sending assets directly to their publishing interface. To learn more about how Social Repost can help increase your social media performance, get in touch with our content experts today.

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